The 2016 Digital Customer Experience Survey Report
Shifting Challenges and Goals in the Digital Customer Experience Landscape
The path to digital transformation has proven to be a complex one. Not only do organizations need to understand how best to use digital to enhance the customer experience, they also must determine how to evolve their operational processes to create a more agile, customer-centric organization. Add to that the explosion of platforms and software available to support this transformation and it’s no wonder businesses are struggling to make sense of it all.
In the second year of CMSWire’s digital customer experience (DX) survey, we discover where over 250 respondents stand in their journey to digital and dig into details about their biggest DX challenges, needs and opportunities.