Customer Data Platforms: A Marketer's Guide

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Customer Data Platforms: A Marketer's Guide

While the global pandemic has had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that Customer Data Platforms deliver.

Marketers are increasingly interested in technologies that collect data from interactions, unify them, deliver insights, and enable campaign orchestration.

This guide examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software.

Included in this guide:

  • What trends are driving the adoption of CDPs?
  • Who are the leading CDP vendors?
  • What features do CDP vendors provide?