From DAM to Marketing Resource Management

With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage their content.

If not, the problems are well known: duplicated content, content that does not correspond to brand guidelines, wrong content distribution or content that is not appropriate for the intended target or channel, to name a few. This is why companies often opt for a Marketing Resource Management (MRM) strategy.

This e-book will help you search and identify the various strategies you need to have in place before starting an MRM project in order to effectively manage expectations.

Included in this e-book:

• How to better organize your content production
• How can your marketing platform respond to growing complexity and spiraling volumes
  
• Tips on leveraging your content data: establishing essential KPIs and calculating content ROI