From DAM to Marketing Resource Management
How MRM goes beyond DAM to respond to new marketing challenges
With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage their content.
If not, the problems are well known: duplicated content, content that does not correspond to brand guidelines, wrong content distribution or content that is not appropriate for the intended target or channel, to name a few. This is why companies often opt for a Marketing Resource Management (MRM) strategy.
This e-book will help you search and identify the various strategies you need to have in place before starting an MRM project in order to effectively manage expectations.
Included in this e-book:
- How to better organize your content production
- How can your marketing platform respond to growing complexity and spiraling volumes
- Tips on leveraging your content data: establishing essential KPIs and calculating content ROI
This e-book is sponsored by Wedia Group.