MRM & DAM for the Financial Services Industry

Under increasing pressure from new fintech startups, growing consumer demands, and strict compliance requirements, financial services marketers are rigorously pursuing their digital transformation.

However, omnichannel and digitization have made technical execution difficult.

This e-Book explains how an enterprise DAM solution within a Marketing Resource Management approach can help financial services marketers meet these challenges and deliver effective, consistent, and compliant customer experiences.

Read this e-book to learn about:

• Current marketing challenges in the financial services industry
• How MRM can help FSI brands succeed in a competitive and changing environment
• The benefits of Marketing Resource Management (MRM) and Enterprise DAM for FSI