Scaling research for better CX
The Age of the Customer has arrived
As it stands today, 86% of customers are willing to pay more for a better customer experience, and they are seeking highly responsive, customized, and delightful experiences that seamlessly match their lifestyles.
This shift has been fueled by a number of factors, with massive technological advancements underlying this change.
This e-book is for companies who are ready, willing, and excited to take their brands’ CX to the next level, but also struggle to identify how to accomplish this.
In this e-book you will learn:
- How to avoid research bottlenecks
- The benefits of allowing research to be done across teams
- Ways in which UX practitioners can empower other "non-research" teammates to succeed