report

The 2020 CX Industry Report

Making business more human

The 2020 CX Industry Report

95% of executives agree that CX is critical to their company's success. The products and experiences that stick with your customers are the ones that feel like they were made just for them—like you somehow heard their thoughts and frustrations and built something that alleviated their friction.

Understanding the consumer behind every product and experience brings you closer to your customers and empowers and inspires your teams to innovate and grow.

This report reveals that despite the clear importance and impact of great CX, there’s still work to be done when it comes to making your business more human.

Included in this report:

  • Explanation of how teams are ready and willing to drive CX
  • How human insights will driver for your future innovation
  • Key insights from each group surveyed
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This report is sponsored by UserTesting.