Scaling Research for Better CX
The Age of the Customer Has Arrived
Forrester Research recently reported that nearly 75% of businesses say improving customer experience is their top priority. Unfortunately this is easier said than done. Forrester also reports that only 1 in 5 companies actually delivers good or great CX.
So if you are ready to take your brands’ CX to the next level, but not quite sure how to do it, checkout our how-to guide Scaling research for better CX.
It includes tips that execs, research experts, and research "newbies" can all leverage to ensure that every brand and product touchpoint is created and improved with your customers in mind.
- How to avoid research bottlenecks
- The benefits of allowing research to be done across teams
- Ways in which UX practitioners can empower other "non-research" teammates to succeed
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This guide is sponsored by UserTesting.