Why Customer Experience is the Single Most Important Discipline for Enterprises Today
What strategies do you need to survive disruption?
Customers today care less about corporate brand marketing and long-term institutional presence.
Instead, they are making buying decisions based on new competitive differentiators like the ease of use, mobile accessibility and seamless digital experiences. The sum is that enterprises face the highest degree of competition and disruption in modern times.
This white paper dives into what disruption looks like today, how customer expectations have evolved and what strategies enterprises need to adopt in order to win in an increasingly competitive market.
Included in this white paper:
- How startups and technology platform vendors are disrupting traditionally stable industries
- How the evolution of customer expectations has put a new focus on CX as a strategic differentiator
- The strategies and capabilities enterprises need to adopt in order to win on the basis of CX
This white paper is sponsored by Usermind.