white paper

The Customer Journey
Maturity Curve

Where you are now, and how to advance

The Customer Journey Maturity Curve

Gartner has projected that 80% of companies believe they deliver superior customer experience, but only 8% of their customers agree.

This is due in part to the fact that up until recently, companies have been focused primarily on just measuring the customer experience (CX). CX teams have been tasked with analyzing historical data and then responding to it but such historical indicators are inherently reactive.

This white paper is intended to help enterprises accelerate the impact customer journeys can have on their ability to drive growth, generate loyalty, and reduce cost to serve.

Included in this white paper:

  • Best practices for developing a journey strategy and accelerating time-to-impact
  • How to gain new insights and implement improvements into customer journeys
  • How CX leaders are leveraging an agile methodology for journey transformation
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This white paper is sponsored by Usermind.