Voice of Customer Programs in a ROI World

How to calculate the ROI of your VoC program


ROI equation: happier customers = increased profitability.

It’s clear that for a VoC program to provide measurable return on investment (ROI), it takes much more than a list of metrics. The challenge lies in proving to your executives that a VoC program generates business value to justify the ongoing investment.

This report provides CX leaders with a way to measure the monetary value of a VoC program.

Included in this report:

  • How to calculate the hard-currency ROI of KPIs (including NPS, CSAT and CES)
  • Ways to elevate the conversation surrounding VoC programs that speak to C-suite stakeholders
  • The steps to take that make VoC a determinant of business strategies, processes and policies
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This report is sponsored by Usabilla.