‚Äč

Powering Privacy Compliance with a Customer Data Platform

PLUS what to look for in a CDP

Powering Privacy Compliance with a Customer Data Platform

For marketers, privacy has been the pebble and customer experience is the mountain.

New privacy rules have triggered changes that are cascading across the landscape of advertising and customer experiences. But while the dust has not yet settled, the central position of customer data in the emerging world is already clear.

David Raab, founder and director of the CDP Institute, explains how CDPs can help manage both data privacy and unify customer data across different martech and other data sources.

Get the white paper to learn:

  • How to resolve the “Privacy Paradox”
  • Six ways a CDP is foundational to privacy management
  • Six CDP must-haves