The Complete Guide to Customer Data Platforms
Unify, analyze and activate customer data
A Customer Data Platform (CDP) is a database often used by marketers and customer experience teams to ingest customer data from a variety of platforms, channels, and devices, including marketing, product, sales, and support systems, to provide a single, unified view of your customers—a “golden record” or “unified customer profile.”
This comprehensive guide addresses common CDP questions such as:
- What Is a CDP’s Most Common Use Case?
- What Is a CDP’s Greatest Advantage over CRMs and DMPs?
- What Is a CDP’s Role in Customer Data Privacy and Compliance?
- How to use CDPs to improve ROI on martech investments
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