The Complete Guide to Customer Data Platforms

Unify, analyze and activate customer data

The Complete Guide to Customer Data Platforms

A Customer Data Platform (CDP) is a database often used by marketers and customer experience teams to ingest customer data from a variety of platforms, channels, and devices, including marketing, product, sales, and support systems, to provide a single, unified view of your customers—a “golden record” or “unified customer profile.”

This comprehensive guide addresses common CDP questions such as:

  • What Is a CDP’s Most Common Use Case?
  • What Is a CDP’s Greatest Advantage over CRMs and DMPs?
  • What Is a CDP’s Role in Customer Data Privacy and Compliance?
  • How to use CDPs to improve ROI on martech investments