A Brave, New, Cookie-less World
Innovative marketing to drive growth in the absence of third-party cookies
With the advent of regulations such as GDPR and CCPA, consumers now wield greater power and limit how marketers can leverage data.
For years, data was captured in the form of cookies, but many browsers started blocking third-party cookies in the name of data protection.
This brief contains ways in which companies enhance personalization in a cookie-less world.
Included in this brief:
- Steps taken by browsers to tackle a cookie-less environment
- Unifiying first-party data assets
- Integrating with partners to contextually target customers
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which explains how my personal data is collected, processed and shared.
This brief is sponsored by Treasure Data.