The State of CDPs

Data unification, activation & compliance

The State of CDPs

The promise of CDPs is to go beyond data integrations and enable customer journey activation, creative personalization, and privacy compliance.

Treasure Data partnered with Advertiser Perceptions to research the success enterprise marketers are having with CDPs, and to explore areas for improvement.

This white paper highlights the top benefits CDPs provide, the data marketers integrate into their CDPs, and the impact CDP has in KPIs.

Included in this white paper:

  • CDP use cases
  • CDP impact on success metrics
  • How some CDPs support privacy compliance