Step-by-Step CDP Readiness
Best practices for enterprise Customer Data Platform (CDP) preparation
As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, enterprise CDPs are enjoying tremendous growth.
Giving all your operational systems access to realtime customer data—across interaction points, devices, and applications—can lead to breakthrough customer experiences and organizational results, especially if you’re ready to roll from day one.
This white paper provides best practices that organizations can use to succeed with CDP systems.
Included in this white paper:
- Checklist for organization readiness
- Safe transit of data from various integrated systems
- Building a CDP training and awareness plan