Personalizing the Customer Experience Using Behavior-Based Data
How Subaru keeps scoring big on sales and brand value year after year
With a lineup of only seven car models, Subaru may not be the biggest automaker, but brand-wise? It’s one of the best.
By using customer data to understand their current customers’ needs and to capture the attention of vehicle-buying consumers, Subaru is not only well-received by new car buyers, the brand also has a loyal following of customers that keep coming back when they are ready for their next vehicle.
This case study will give you insights on Subaru’s ability to provide a personalized customer experience using an enterprise customer data platform (CDP).
Included in this case study:
- Using a Customer Data Platform to integrate 1st and 3rd party data promptly
- Accurate customer buying journey
- The road forward with customer data