How Organizations Buy, Implement and Use CDPs
State of the Customer Data Platform 2020
With so many different approaches to customer data housed under the moniker “Customer Data Platform,” choosing the right CDP can be a massive challenge for businesses.
Amid all the hype and high expectations, it’s becoming clear that the CDP space is rife with confusion. Many organizations are still searching for the right solution: according to the report 58% of businesses with CDPs are planning to switch to a different provider within the next 12 months.
This report is intended to be your helpful and practical resource for evaluating a CDP that provides all the important features to support your data strategy.
Included in this report:
- Data-first CDP Capability Checklist
- How to make sense of the CDP landscape
- Insights on CDP challenges from 300 U.S. decision makers