Forrester: Customer Data Maturity Powers the Modern Enterprise
Evaluate your readiness to effectively harness customer data
With the growing importance of customer insights in organizations, the role of analytics to extract those insights from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated this role from data geeks to strategic business partners. To seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.
Included in this report:
- The 6 key pillars that customer data strategies are built upon
- How to evaluate your organization’s data maturity
- Why customer data integration should be a key component of your overall customer data strategy