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In Data We Trust

Establishing customer trust through privacy

In Data We Trust

71% of PwC’s “Complexity of Trust” study respondents said they would buy less from a business that lost their trust. Out of that, 73% said they would spend significantly less.

Customers may provide less data, but at the same time expect an organization to deliver relevant and personalized experiences. This is a challenge for all businesses: to have a benefit-driven conversation with customers, led by privacy.

This white paper shares 5 ways a Customer Data Platform (CDP) establishes trust in data with customers.

Fill out the form for the white paper and discover:

  • The costs to organizations if trust is not established and maintained
  • How privacy can be done by organizations at scale
  • 3 key recommendations for using data to build trust