A First-Party Data Strategy Takes the Cake

Be empowered by the loss of third-party cookies when you adopt a first-party data strategy

A First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies.

For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place.

Read this e-Book and learn how to use the data you obtain directly from customer relationships — instead of buying it from a third-party — to continue tracking and targeting customer behavior effectively, to provide the best customer experience (CX) possible, and to future proof your targeting strategies.

Included in this e-Book:

  • Learn key differences between first, second, and third-party data
  • Understand the benefits of centering your CX strategy around first-party data
  • Prepare to get the right tech in place for 2022
  • Leverage 4 strategic steps in creating a first-party data strategy