Joy of Data Cookbook
Shifting to First-Party Data for a Better Customer Experience
We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the super powerful results that all businesses strive for!
That’s why in this new kind of cookbook Tealium provides delightful data recipes that showcase exactly what ingredients make up the campaigns that will create joyful experiences for your customers like:
- Grilling up appetizing insights with single customer views
- Using predictive insights to increase customer loyalty and lifetime value
- Boiling down churn by proactively identifying at risk customers
- Real world success recipes from The Gap, the Utah Jazz, and more