Market Guide

2021 Customer Data Platforms
Market Guide

Get the help you need when choosing a CDP

CDP Buyer's Guide

Businesses of all sizes need to be able to centrally manage customer data from every touchpoint, to understand customer needs and behaviors and to engage with them where and when they are.

With much of that customer data siloed, finding the right data management solution is critical to business success. A customer data platform (CDP) is thus an essential piece of marketing technology to create actionable insights from customer data.

This market guide contains:

  • The core attributes of a CDP, including what a CDP is and what it is not
  • Attribute and vendor capabilities in a CDP that you should look for
  • A revised and expanded vendor directory, with insights from more than 70 CDP vendors grouped by region

This guide is produced by CMSWire, and sponsored by Tealium and Acquia.

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This Market Guide is produced by CMSWire.