Win in the Expectation Economy!
Four digital-field trends for 2018 and beyond
A consumer trend is a new manifestation among people - in behavior attitude or expectation - of a fundamental human need want or desire.
New consumer trends are made out of two fundamental building blocks, change and basic human needs. New trends emerge when some change in the world like a new technology, a new economic moment, a new attitude or whatever unlocks some new way of serving a basic human need.
This webinar explains what the expectation economy is and through examples, how new customer expectations were created, what they meant and how you can build something new to serve those expectations.
What you'll learn:
- How can you use new kinds of personal data to personalize around the consumer’s true self?
- How can you move from transactional to personal when interacting with consumers?
- What positive changes to your internal culture will prove to customers your values align with theirs?
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This on-demand webinar is sponsored by Sitecore.