How to Deliver a Standout Customer Experience
Proven practices for strategically blending content and commerce
Content and commerce have become the new power duo when it comes to delivering a customer experience that stands apart.
Truly succeeding at enabling a standout customer experience depends on your business’s ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints.
This white paper provides a behind-the-scenes look at how real-world businesses got on their path to standout customer experience, aligning business goals with digital tactics that deliver a contextual buyer experience and meet customer needs.
Included in this white paper:
- Building a foundation with persona-driven content
- Wrapping personalized content around the product catalog
- Using digital to fill the gap before and after the transaction