10 Tactics for Optimizing the Commerce Experience
Understanding your customer and engaging with relevance
In 2017, Black Friday US online purchases were up 16.9% from the previous year.
No one questions the effect e-commerce has had on growing a business, but as more e-tailers and traditional retailers invest in e-commerce, it’s important to build relevant experiences that attract long-term engagement (and purchases) over time.
This white paper outlines ten tactics for taking a customer-first approach to optimizing the commerce experience.
Included in this white paper:
- An outline of the buyer journey
- Tips for finite personalization
- Fool-proof customer-centric experience examples