white paper

10 Tactics for Optimizing the Commerce Experience

Understanding your customer and engaging with relevance

Optimize e-commerce beyond the cart

In 2017, Black Friday US online purchases were up 16.9% from the previous year.

No one questions the effect e-commerce has had on growing a business, but as more e-tailers and traditional retailers invest in e-commerce, it’s important to build relevant experiences that attract long-term engagement (and purchases) over time.

This white paper outlines ten tactics for taking a customer-first approach to optimizing the commerce experience.

Included in this white paper:

  • An outline of the buyer journey
  • Tips for finite personalization
  • Fool-proof customer-centric experience examples
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This white paper is sponsored by Sitecore.
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