Content + Commerce = Power Couple
Clear ROI stories are driving investment for market leaders
You’re probably tired of hearing how empowered today’s customers are.
Everyone knows that they’re more mobile, better informed and less loyal than ever before. It’s no wonder more than 10% of retail shopping is done online.
Today, smart retailers have advanced technology as a result of integrating web content systems with commerce engines. However, contextual commerce is both a data challenge and an operational challenge.
This e-book shows how marketers customize the shopping experience through personalized commerce.
Inside this e-book:
- Why you need to integrate content and commerce
- How contextual commerce creates relevant customer interactions
- How to future-proof your business