Online Commerce: Plotting a Course to Personalization
Delivering the contextualized commerce experience
We have moved from “bricks and mortar” to “clicks and mortar.”
Gone are the days when brands must sell through big-box retailers. The once prominent fight for market share between retailers has now moved online.
As a result, businesses find themselves competing not just against the shop next door, but against sales outlets throughout the world. Increasingly technologically advanced customers demand a customized and optimized digital experience.
This white paper explores the importance of online commerce to global brands to seamlessly combines catalog and content management.
Inside this white paper:
- Summary of key findings
- Online commerce revolution
- Creating and managing customized content