We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must look at it as part of a larger customer experience management capability.
Because your web CMS must interoperate seamlessly with the components of customer experience management, the CMS decision shouldn’t be made in a vacuum. This paper highlights the criteria—both from the marketers’ and the IT / developers’ perspective—that today’s organizations should consider when selecting a new web CMS as part of a broader customer experience management strategy.
Included in this white paper:
This asset is sponsored by Sitecore.