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The CDP Report 2023

The CDP Report 2023

Welcome to the 4th annual Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.

By examining nearly 12 trillion API calls from the Twilio Segment platform, this report will share the major consumer and business trends observed over the past 12 months.

In the report Twilio Segment takes a deeper look at the following trends that are powering customer engagement today:

  • Businesses get smart with their data
  • SaaS Snapshot: The fastest-growing apps of 2022
  • Trust and transparency are key to Data Privacy
  • Analytics tools stay on top