The CDP Report 2023
Welcome to the 4th annual Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.
By examining nearly 12 trillion API calls from the Twilio Segment platform, this report will share the major consumer and business trends observed over the past 12 months.
In the report Twilio Segment takes a deeper look at the following trends that are powering customer engagement today:
Businesses get smart with their data
SaaS Snapshot: The fastest-growing apps of 2022
Trust and transparency are key to Data Privacy
Analytics tools stay on top
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Resource Sponsored By
Twilio Segment is the #1 Customer Data Platform (CDP) in worldwide market share, helping to solve some of the most challenging problems companies face today: breaking down data silos, ensuring compliance with shifting privacy regulations, getting a complete view of the customer, and powering advanced digital initiatives like real-time personalization.
For more information about Segment, please visit www.segment.com