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Customer Acquisition Cost (CAC): A guide for 2023

Customer Acquisition Cost (CAC): A guide for 2023

How much do you spend to acquire a new customer? A customer acquisition cost (CAC) is the measure of all the money you spend on sales and marketing to acquire each new customer.

This e-Book shares the CAC formula and explains how to calculate it. It also looks at what makes a "good" CAC, how to determine an LTV:CAC ratio, and what steps you can take to improve both metrics for long-term success.

Included in this e-Book:

  • Why calculating your CAC is important
  • Clear steps for calculating your CAC
  • How to know if you have a “good” CAC
  • Ways to reduce your CAC and improve LTV:CAC ratio