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Digital Advertising in the Cookieless World

How browsers are handling user privacy

Digital Advertising in the Cookieless World

The rules of digital advertising are being rewritten. Both browsers and government regulators have been prioritizing user privacy.

To adapt to this new digital advertising landscape, entire strategies need to be reworked.

This guide takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP.

Included in this guide:

  • What recent privacy initiatives (like phasing out third-party cookies) means for publishers, advertisers, and Ad Tech
  • How to leverage first-party data to power highly personalized customer experiences.
  • How CDPs help businesses collect, consolidate, and activate on their first-party data (while maintaining user privacy).