The more personalized the customer experience, the higher the ROI

The value of getting personalization right – or wrong – is growing

The more personalized the customer experience, the higher the ROI

Twilio Segment’s State of Personalization Report, a global look at the latest trends in personalization, first-party data, privacy, and consumer loyalty.

In this report, we surveyed nearly 3,500 businesses and consumers to get a pulse check on attitudes and experiences with personalization:

  • Nearly half (49%) of consumers say they will likely become repeat buyers after a personalized experience
  • Only 35% of companies feel they are successfully achieving omnichannel personalization
  • 37% of brands exclusively use first-party data to personalize customer experiences

Download the full report to get the complete picture of the trends shaping the future of personalization.