The CDP Report 2022

Another step forward for customer data platforms

The CDP Report 2022

CDPs have become pivotal in the quest to uphold privacy while simultaneously making customer engagement more personal.

This aggregated, anonymized data gives us a window into how businesses derive value from data and the ways they’re preparing for a world where first-party data takes top priority.

Get this report to understand the aggressive adoption of CDPs in the past 12 months and what’s on the horizon for 2022.

Included in this report:

  • How customer data platforms are riding the e-commerce wave to new heights
  • Customer data platforms “going local” to help satisfy data regulations
  • Trends in privacy regulations, e-commerce growth, and tech stack consolidation