30 Ways to Win with Personalization
How innovative companies are using customer data across the customer journey
Many organizations segment customers based on static user attributes that are anything but personal, and often rely too much on third-party data.
Personalization has moved from nice-to-have to a necessity for intelligent customer engagement.
This report organizes 30 use cases and strategies by three phases of the customer journey—acquisition, real-time activation, and retention.
Included in this report:
- How to make personalization happen
- How to improve each stage of the customer journey
- How to drive critical business metrics like new user signups, sales revenue, and active users
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Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
For more information about Segment, please visit www.segment.com