Digital experiences have replaced or enhanced traditional interactions between organizations and their customers (note by “customer”, we mean anyone engaged in a digital experience with a B2B, B2C, or public sector organization). With customers deciding how and when to interact with those enabling these digital experiences, organizations such as yours are forced to redefine how they engage. This is more a revolution than an evolution and organizations that don’t get it right stand to lose new and existing customers and all the associated revenues.
This white paper outlines the following seven essential ways WEM solutions can serve as the hub of your digital engagement model.
Included in this white paper:
This White Paper is sponsored by SDL.