Direct Mail for SDRs: How to break through to prospects using gifting
Prospecting is a tough gig. According to HubSpot, it’s the hardest part of the sales process, and digital noise is to blame.
Put yourself in your prospects’ shoes. If you’re receiving over 100 emails per day on average, and are inundated with phone calls and LinkedIn requests, wouldn’t you ignore them all too?
This playbook explores how to create a direct mail strategy using our R.E.A.C.H framework and talks you through how to bring your strategy to life using various plays.
Included in this playbook:
- Alternative ways to engage key decision makers
- How to create a direct mail sending strategy
- 5 gifting workflows to get you started
Get the playbook