‚Äč

The ABX Gifting Playbook: Driving revenue through customer experience

The ABX Gifting Playbook: Driving revenue through customer experience

The truth is, we can no longer compete solely on product or price. Customer experience is the new currency. It’s also the new competitive differentiator.

In a world full of digital noise, B2B companies are adopting account-based strategies to deliver frictionless and personalized experiences to potential and existing customers.

This playbook explains the value of an account and focuses on the value of the relationship you have with customers.

Included in this playbook:

  • Why ABX matters
  • How to generate pipeline and increase content engagement
  • How the ABX hyper-journey encourages customers to become advocates of your product or service