Crafting personalized customer experiences with data

How using customer data and insights can help generate increased marketing ROI

Crafting personalized customer experiences with data

Many consumers are facing unprecedented challenges and macroeconomic factors. The global impact of COVID-19 has driven fundamental changes in their mindsets and behaviors.

The compound effect of these macro factors on consumers’ decision-making? They’ve created the perfect storm.

This e-Book helps customer-facing professionals understand the shifting consumer mindset and build experiences – and offerings – that better resonate with customers.

Included in this e-Book:

  • Achieving customer relationship success
  • A starter framework for improving customer experiences
  • Establishing an effective data foundation with customer data