white paper

Personalization vs. Customization: Clarifying the Confusion

Offering an easy first step to start tailoring customer experiences


One of today's biggest buzzwords for marketers is personalization.

While personalization provides marketers and content experience owners the opportunity to drive their customer experience, it is still very much a struggle and misunderstood.

This white paper tackles the difference between personalization and customization, and explains why some businesses have difficulty implementing better experiences for their customers.

Included in this white paper:

  • The difference between personalization and customization
  • Is the technology used for each different?
  • Why businesses customize vs. personalize
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This white paper is sponsored by Progress Sitefinity.