Delivering on the Promise of a Great Customer Journey
A closer look at today's CX challenges
Managing the complexities of the digital customer experience is critical for today's businesses.
In the digital era, however, this journey often takes place online. Digital experience delivery thus is becoming a core competency for every organization that hopes to engage its customers through digital channels.
This white paper provides insights on how to achieve this goal through the use of modern digital experience platforms, which allow organizations to deliver consistent, connected, and personalized experiences across all devices and channels.
Included in this white paper:
- Primary challenges from a customer journey perspective
- Digital experience delivery maturity model
- Definition of omnichannel and the terms of requirements