4 Steps to Digital Transformation in B2B Commerce
It is a common misconception that an eCommerce transformation begins with a website or mobile application
The COVID-19 pandemic has put a heightened focus on eCommerce for many businesses.
Organizations that previously invested in strategic commerce approaches are thriving, while those without a clear commerce strategy and road map have found difficulty being agile in responding to the increased demand.
Providing excellent digital experiences in B2B has become the new imperative, however, when organizations begin a digital transformation journey, they’re often focused solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology comes into play.
This guide outlines the steps for assessing your readiness for B2B eCommerce transformation, including:
- Setting Objectives
- Evaluating Your Market
- Determining Where You Fit
- Assessing Internal Processes