Nine Trends Shaping Digital Marketing in 2019
Customer experience strategies and opportunities to build upon
By 2020, 85% of the enterprise customer relationship will be managed without human interaction.
The continuous evolution of digital channels has transformed the customer experience and raised the bar for customer expectations. Brands are well aware of these increased expectations, with approximately 80% of decision-makers reporting that improved customer experience and increased customer loyalty are top priorities in the year ahead.
This e-book details the digital marketing trends that will impact customer experience this year and the opportunities that can be created from those trends.
Included in this e-book:
- Making data sets actionable
- How AI fits into a brand's digital marketing strategy
- People-based marketing