Today’s customer has more choices, is better informed and is more empowered than ever before. Audiences measure brand value as the sum total of experiences they have with all of an organization’s touch points. Companies that get it right put the customer at the center of what they do, creating a competitive differentiator and positioning themselves to succeed in the customer-driven economy.
Engaged consumers spend more, buy more frequently, pay price premiums, are more loyal, advocate for your brand and are even associated with operating efficiencies. While the math is easy to understand, the path to getting there can be challenging.
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This asset is sponsored by Perficient.