Insider Knowledge

The Guide to Advanced Customer Segmentation

Segment your customers – a step-by-step guide

The Guide to Advanced Customer Segmentation

Start segmenting your customers like a pro!

Understanding customer segmentation and its value can be the winning component in building marketing campaigns that grab (and keep) customers’ attention. Customer segmentation is a method of dividing customers into homogeneous groups with a high degree of accuracy, based on demographics, past behavior, predicted future behavior, Customer Lifetime Value (CLV) and other indicators.

This guide walks you through a three-step approach to segmenting your customers, showing you how to pinpoint your customers’ exact wants and needs.

Included in this guide:

  • Collecting and flattening your data
  • Dividing customers according to their lifecycle stages
  • Discovering interesting customer segments
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This Insider Knowledge is sponsored by Optimove.