The Guide to Advanced Customer Segmentation
Segment your customers – a step-by-step guide
Start segmenting your customers like a pro!
Understanding customer segmentation and its value can be the winning component in building marketing campaigns that grab (and keep) customers’ attention. Customer segmentation is a method of dividing customers into homogeneous groups with a high degree of accuracy, based on demographics, past behavior, predicted future behavior, Customer Lifetime Value (CLV) and other indicators.
This guide walks you through a three-step approach to segmenting your customers, showing you how to pinpoint your customers’ exact wants and needs.
Included in this guide:
- Collecting and flattening your data
- Dividing customers according to their lifecycle stages
- Discovering interesting customer segments