The Guide to Advanced Customer Segmentation

Included in this guide:

• Collecting and flattening your data
  
• Dividing customers according to their lifecycle stages
• Discovering interesting customer segments

Start segmenting your customers like a pro!

Understanding customer segmentation and its value can be the winning component in building marketing campaigns that grab (and keep) customers’ attention. Customer segmentation is a method of dividing customers into homogeneous groups with a high degree of accuracy, based on demographics, past behavior, predicted future behavior, Customer Lifetime Value (CLV) and other indicators.

This guide walks you through a three-step approach to segmenting your customers, showing you how to pinpoint your customers’ exact wants and needs.