Customer Marketing Challenges & Opportunities

The case for customer marketing

Customer Marketing Challenges & Opportunities

What are the benefits of post-funnel marketing? And what are the challenges for implementing an efficient customer marketing strategy?

Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool, and a strategic asset in today’s volatile consumer landscape. However, despite its promise and relative ease of implementation, many companies avoid or fail at executing efficient customer marketing.

This e-book tackles the most common pitfalls of marketing to existing customers and lays out a road map of the steps you need to take in order to overcome them and create a lasting impact on your brand’s bottom line.

Included in this e-book:

  • Why market to existing customers?
  • Challenges in the way of effective customer marketing.
  • Overcoming the challenges and getting to know your customers.
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This e-book is sponsored by Optimove.