The Big Book of DXP

Optimizely’s guide to building seamless journeys across all digital touchpoints

The Big Book of DXP

Recent times have taught us that digital is no longer a business strategy. It’s the main (and sometimes the only) driver of successful business.

And as digital experiences have transformed over the years, so too has the role of content and content systems, which have evolved from CMS to WEM and now to DXP.

This e-Book will take you through DXPs, debunk the five myths that hold back digital transformation, show you how to get started, and take you through five essential tips for choosing your platform.

Included in this e-Book:

  • Enabling companies to build, manage and optimize seamless journeys across all digital touchpoints
  • Debunking 5 DXP myths holding back your digital transformation
  • Common DXP components