White Paper

Redefine the Customer Journey for a Digital World

How to improve digital experience and keep your customer engaged

5 Steps to a Successful Site Redesign

Customer journeys are changing. The customer is not only driving the decision on when and how interactions are made, they are also demanding a more personalized experience.

In a recent article, CMS Wire columnist John Zimmerman outlined a vision of a digital experience platform that delivers “individualized content presentation for each customer interaction.”

To achieve this vision, organizations need a better way of engaging with the customer. This white paper provides and enhanced understanding of the customer’s journey, one that is an infinite engagement rather than a linear process.

Key takeaways of the white paper:

  • Key perspectives of the customer journey

  • The five layers of engagement

  • Ways to orchestrate an exceptional digital experience
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This White Paper is sponsored by OpenText