White Paper

Measure and Manage Customer Lifecycle Value

Drive more revenue by streamlining digital experience

5 Steps to a Successful Site Redesign

Customer Lifecycle Value (CLV) is usually described as the amount of revenue or profit that a customer, or defined group of customers, generates over their projected lifetime of interaction with a company.

Today’s customers increasingly expect transactions to seamlessly transition from one digital platform to another while retaining a consistent personalized experience, with data, information, and assets moving seamlessly from one environment to another.

To stay competitive, companies must reinvent themselves as fundamentally digital organizations, treat the customer experience as a mission-critical deliverable, and create superior digital experiences.

Key takeaways of the white paper:

  • Complete overview of the customer journey

  • Key formulas for calculating CLV

  • Major benefits of a comprehensive, integrated CXM solution
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This White Paper is sponsored by OpenText